Poultry feed refers to the specialized food given to domesticated birds raised for meat (such as chickens, turkeys, ducks, and geese) or for egg production (such as laying hens).
Fish feed refers to the specialized food given to various species of fish reared in aquaculture systems, such as fish farms or hatcheries. Fish feed is designed to provide the necessary nutrients for fish growth, health, and reproduction, ensuring optimal production and profitability in aquaculture operations.
Cattle feed, also known as cattle feedstuffs or cattle feedstuff, refers to the food and nutritional supplements provided to domesticated cattle, primarily beef and dairy cattle. Cattle feed is formulated to meet the nutritional requirements of cattle at various stages of growth, production, and health.
MCDONALD CROPS is an import, Indent, Export, Manufacturing and sourcing company with high performance natural feed additives for animal health, hygiene and nutrition. MCDONALD’s expertise is focused on intestinal feed and nutrition and utilizing this understanding to improve animal performance and producer profitability. MCDONALD supplies its customers with quality assured products manufactured in the remote corner of the planet and has an established global sales and
distribution network in south-east Asian countries, which includes a number of wholly owned subsidiaries in the key markets around the world. For over two decades, MCDONALD has been dedicated to using competitive advantage strategy to address industry challenges and offers product solutions to customers round the globe.
Md. Habibur Rahman is a transformative figure in Bangladesh’s commercial feed industry. Mr. Rahman is recognized for the substance and lasting impact of his work rather than public recognition. In an industry where technical expertise and long-term vision are often underappreciated, his contributions may be overlooked by those unfamiliar with the foundational forces driving progress.
With over two decades of experience in the FMCG and feed supply chain, Mr. Rahman has become one of the most sought-after experts in the grain and animal nutrition industry. His rare combination of academic depth and practical insight—shaped by a finance degree from the University of Dhaka, a Master’s in Supply Chain Management from Bangalore, an MPhil, and a PhD focused on Southeast Asia’s grain procurement policies—has made him a cornerstone in advancing feed science in the region. Mr. Rahman is also one of only three registered Bangladeshi members of the Grain and Feed Trade Association (GAFTA) and has completed GAFTA’s prestigious four-stage arbitrator course in London, reinforcing his standing as an international trade and arbitration specialist.
Throughout his career, he has applied his extensive knowledge of feed science to formulate high-performing poultry, cattle, and fish feed using diverse ingredients such as wheat, barley, and groundnut. Notably, he has been a pioneer in introducing new, highly effective feed formulations to the Bangladeshi market—many of which had never been used in local production before. His ability to bridge global innovation with local application has significantly improved feed quality, animal health, and producer profitability.
In an industry where grain-specific expertise remains rare, Mr. Rahman stands out for his meticulous and curious approach to both foundational and in-demand grain products like wheat, barley, and even coffee. His deep understanding of these raw materials allows him to develop innovative, value-added products that push the boundaries of what feed formulations can achieve. As a result, his input is not only respected but actively sought after by both domestic producers and international collaborators.
Mr. Rahman’s leadership roles in companies such as PRAN-RFL Group, Sojeeb Group, JMI, Provita Group, and Mahabub Industries, alongside his consultancy work with global organizations like the USDA and USSEC, reflect the scope and influence of his career. Currently, he oversees operations across multiple plants, managing everything from feed design and R&D to market expansion and policy advising.
A quiet visionary with a powerful impact, Md. Habibur Rahman continues to shape the future of Bangladesh’s feed industry through knowledge, innovation, and a relentless commitment to excellence
Md. Habibur Rahman, CEO
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